Social Media Marketing
Video View Growth On Facebook & YouTube [CHART]
YouTube and Facebook – the two most popular social media sites in the US – are commonly seen as more consumer-oriented than other, more business-oriented sites such as LinkedIn.
Read MoreSocial Media Marketing Checklist [INFOGRAPHIC]
This infographic from SEMRush illustrates a social media marketer’s tasks by day, week, month, and quarter.
Read MoreMedia Consumption Of Millennials & Generation V [INFOGRAPHIC]
This infographic from VisionCritical compares the media consumption of Millennials to that of Generation V.
Read MoreGrowth Of Instagram Marketing, 2017-2018 [CHART]
In 2018, nearly seven in 10 US marketers used Instagram for marketing purposes. eMarketer expects Instagram to nearly double its US ad revenues this year to $6.12 billion.
Read MoreGrowth Of Snapchat Marketing, 2017-2018 [CHART]
In 2018, 28.3% of US marketers used Snapchat for marketing purposes. eMarketer expects Snapchat to make more than $660 million in US ad revenues, an 18.7% increase from last year.
Read MoreFortune 500 Social Media Use By Platform, 2016-2018 [TABLE]
Facebook had a tumultuous 2018. The #DeleteFacebook movement gained traction after the platform fell victim to several scandals. However, social media activists are not representative of the general population, as evidenced by Facebook’s continued audience growth. Facebook has also gotten called into multiple congressional hearings for how it handled its user data. But advertisers aren’t…
Read MorePodcast Discovery Channels [CHART]
The podcast audience is growing, and people are becoming heavier listeners over time.
Read MoreSocial Media Measurement [INFOGRAPHIC]
This infographic from Salesforce illustrates five steps toward effective social media measurement.
Read MoreDigital Marketing Channels That Deliver The Highest ROI [INFOGRAPHIC]
This infogragphic illustrates the top six digital channels that deliver the highest marketing ROI.
Read MoreData Sources Used For Customer Experience Decisions [CHART]
Customer experience (CX) professionals are interested in learning about all phases of the customer journey, though they appear to de-prioritize the post-purchase stage.
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