Social Media Marketing
Emojis From 1995-2019 [CHART]
2019 will see the release of 230 new emojis including the waffle, the sloth and the wheelchair, growing the number of the popular pictograms to 3,019.
Read MoreChannels Used For Personalization [CHART]
Some 71% of organizations – primarily based in the UK and Europe – undertake some form of personalization in their marketing activity, according to the latest Optimization Report (previously Conversion Rate Optimization Report) from Econsultancy and RedEye Optimisation.
Read MoreMost Difficult Marketing Technology To Implement [CHART]
Most marketers today are working on implementing necessary marketing technologies at their organization, according to an Ascend2 report, which finds that their martech strategies revolve primarily around increasing ROI and improving marketing efficiency.
Read MoreMillennials' Response To Video Marketing [CHART]
Fully three-quarters (76%) of the almost 4,500 adults surveyed in the US, UK and Australia report having made a purchase after viewing a marketing video.
Read MoreInstagram Sponsored Stories vs Posts [CHART]
Instagram Stories is increasingly popular with social media marketers. Last year, one in three Instagram posts containing “#ad” was a story, according to a study by Klear.
Read MoreGeneration V's Favorite Social Platforms, 2015-2018 [CHART]
Snapchat has reigned supreme as teens’ favorite social platform for a couple of years now, according to Piper Jaffray’s semi-annual teen surveys.
Read MoreGeneration V's Preferred Social Media Apps [CHART]
Sure, teens aren’t that into Facebook anymore. But it still serves some purpose to them, according to the State of Gen Z report from the Center for Generational Kinetics.
Read MoreVideo Marketing Statistics [INFOGRAPHIC]
This infographic from Renderforest illustrates 47 video marketing statistics to help you think through your video marketing strategy.
Read MoreFacebook Chatbots [INFOGRAPHIC]
This infographic from Headway Capital illustrates five ways small businesses use Facebook chatbots and eight tips for creating one.
Read MoreGeneration X Purchase Influencers [CHART]
TV ads edge recommendations from friends and family as the top influencer of purchases for Gen Xers (born 1965-1981).
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