Social Media Marketing
Top Features Of Restaurant Mobile Apps, April 2013 [TABLE]
Menus topped the list as the most common feature available on restaurant apps.
Read MoreRestaurants' Top Loyalty & Social Marketing Tactics, 2012 & 2013 [CHART]
The greatest percentage of social-savvy restaurants used Facebook (94%) this year, followed by Twitter (77%) and Yelp (53%).
Read MoreTop In-House Marketing Agency Services, May 2013 [CHART]
Magazine advertising, social media, online display advertising and search engine marketing were the services most commonly handled by an in-house agency.
Read MoreFrequency Of Mobile Content Activities By Single Smart Phone Users, May 2013 [TABLE]
Single women showed a somewhat higher addiction to their smart phone than men, according to the online dating sites’ study.
Read MoreOnline Advertising Platforms By Importance, September 2013 [CHART]
Google edged out Facebook (average rating of 2.22), from which 9 in 10 respondents are seeing either improved (42.7%) or steady (48.3%) ROI over the past 6 months.
Read MoreMost Popular Sites For Health Information, July 2013 [CHART]
More than half of consumers named WebMD as their most accessed digital resource for health information.
Read MoreFrequency With Which American Mothers Share Deals On Social, July 2013 [CHART]
56.1% of mothers surveyed shared coupons or incentives on social, a significantly higher rate than followed brands on social media.
Read MoreOnline Channels Where American Mothers Talk About Products & Services, July 2013 [CHART]
Well over half of mothers posted about products or services on social media.
Read MoreAmerican Moms Who Follow Brands Or Stores On Social Media, June 2013 [CHART]
Just more than one-third of respondents followed brands or stores on social media, while 65% said they did not.
Read MoreLGBT Advertising Interaction Behavior By Gender, June 2013 [TABLE]
About four out of 10 gays, lesbians and bisexual men and women had “liked” a business on Facebook.
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