Social Media Marketing Archives - Page 163 of 344

Mobile & Social's Role In Holiday Shopping [INFOGRAPHIC]

This infographic from Offerpop via AllFacebook illustrates how people use mobile and social media during the holiday shopping season.

SMBs' Wasted PPC Budgets, October 2013 [TABLE]

An analysis of 500 SMB AdWords accounts suggests that the average small business spends $1,200 on PPC and wastes more than one-quarter of that total.

Changes In Online Ad Spending By Channel, Spring 2013 [CHART]

Video sites such as Hulu and YouTube will see a significant share (40%) of advertisers increasing spending.

Channels Use To Recommend Products & Services, October 2013 [CHART]

Among consumers who sometimes or always recommend brands to others, sharing information face-to-face (80%) remains by far the most popular method of doing so, far ahead of email (51%) and social networks (39%).

Big Data Sets Of Most Interest to Financial Services & Health Care Companies, July 2013 [CHART]

Even the business function seen by the fewest respondents as driving Big Data investment—logistics—was still cited by 40% of execs.

Networks B2B Marketers Use To Cross-Post On Twitter, June 1 – August 31, 2013 [CHART]

More than one-third of B2B marketers on Twitter shared content from LinkedIn during the study period.

Social Media Activities Performed While Watching TV, 2013 [TABLE]

15% to 17% of TV viewers engaged in real-time socializing about the television shows they were watching.

Social TV Behavior Of American TV Viewers, 2013 [TABLE]

A majority of social media users, tablet owners and smart phone users have used social networks while watching television.

American Moms' Smart Phone Activities, August 2013 [TABLE]

Mothers’ phones are always at hand while shopping in stores, watching TV, in the car, in bed and in the kitchen.

Consumer Attitudes Toward Brand Connections, October 2013 [TABLE]

Brands are failing to perform in the areas consumers deem most important to building and maintaining connections with them.