Social Media Marketing
How Mothers Will Use Mobile While Holiday Shopping In-Store, October 2013 [CHART]
25% of mothers polled expected to use mobile devices at least half of the time they were shopping at a physical store location during the holiday season.
Read MoreMost Engaging Brand Post Types, November 2013 [CHART]
Discounts are the top reason Americans join online brand communities, and they’re also the leading reason why Americans use brands’ mobile applications.
Read MoreSMBs' Perceived ROI Of Twitter Advertising, November 2013 [CHART]
Almost one-quarter SMBs use Twitter for advertising and promotion, up from 22% last year and 16% the year before.
Read MoreGoogle+ Impersonator Flaw & Coca-Cola Kills Press Releases – Beyond Social Media Show [VIDEO]
Topics on Beyond Social Media Show: Twerking turkeys; Google+ security flaw; Google Helpouts; Jean-Claude Van Damme’s semi ride; Katie Couric to join Yahoo!; Zappos responds to Kanye West; KLM Royal Dutch Airlines Twitter customer service; Obama’s marketers join forces; Coca-Cola kills the press release; some shiny new stuff & much more.
Read MoreSMBs' Use Of Online Marketing Channels, November 2013 [CHART]
SMBs report being almost as likely to have a Facebook page as they are to have their own website.
Read MoreFORECAST: Google Glass Sales, 2014-2018 [CHART]
BI Intelligence expects unit sales of Google Glass to climb sharply after 2014, to 21 million units in annual sales by year-end 2018.
Read MoreGlobal Facebook User Growth By Country, 2012-2017 [TABLE]
The fastest growth in social network usage is happening in less-developed markets.
Read MoreGlobal Social Network Penetration By Country, 2012-2017 [TABLE]
The highest penetration of social network users as a share of total population occurs in the Netherlands, where 63.5% of all residents are social network users.
Read MoreGlobal Social Network Users, 2012-2017 [CHART]
This year, eMarketer estimates, 1.61 billion people will log in to social networking sites at least monthly, from any electronic device.
Read MoreGaps In Online Marketing Talent, November 2013 [CHART]
Fewer than 1 in 10 large enterprise/brand organizations rate their marketing team’s current digital marketing knowledge as strong across all digital areas.
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