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Social Media Marketing

Second-Screeners' Attitudes Toward Synchronized & Asynchronous Content, January 2013 [TABLE]

Only 4 in 10 respondents reported trying synchronized program content to watch with live TV, and few found that it significantly enhanced their experience.

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10 Hot Job That Didn’t Exist 5 Years Ago [INFOGRAPHIC]

This infographic from LinkedIn highlights the 10 most popular job titles that were nowhere to be found in 2008.

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2014 Social Media Image Sizing Cheat Sheet [INFOGRAPHIC]

This infographic from InfinPixels illustrates image sizes for Facebook, Twitter, Google+, and Pinterest.

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2014 Marketing Technology Landscape [INFOGRAPHIC]

This infographic illustrates the marketing technology universe with 947 different companies that provide software for marketers.

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Social & Mobile Marketing ROI, January 2014 [CHART]

Roughly one-third of social media marketers are seeing an ROI from their efforts, while another 1 in 2 believe their activities will eventually produce a return for them.

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Top Influences Over Holiday Shopping, January 2014 [CHART]

48% said online ratings and reviews frequently or always influenced their online purchases, and 37% said the same about their in-store purchases.

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How Customers Interact With Top Retailers, January 2014 [CHART]

Consumers were more likely to have viewed a company’s catalog (17%) than to have interacted with the company via social media (3%).

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Black & White Social Network & Twitter Adoption, January 2014 [CHART]

22% of online blacks use Twitter, compared to 16% of online whites.

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Demographics Of Major Social Networks, January 2014 [TABLE]

The Pew Internet & American Life Project provides some insights into which online adults are most drawn to 5 key platforms,

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Who People Want To Protect Their Smart Phones From, October 2013 [TABLE]

Women were also notably less likely to say they had racy photos on their phones they wanted to keep close tabs on.

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