Social Media Marketing
How Online Channels Influence Shopping, Q2 2013 [TABLE]
Product reviews were the leading digital tool that influenced US internet users to shop at a specific retailer (39%).
Read MoreEffectiveness Of Social Media Tactics For Converting, 2013 [CHART]
Just 15% of retailers with Facebook apps had product browsing in 2013 vs. 62% in 2012.
Read MoreTwitter User Profile, February 2014 [TABLE]
Twitter’s Q4 earnings report may have disappointed in terms of user growth, but recent survey data suggests that its existing users present attractive targets for marketers.
Read MoreHighest-Rated Media Brands, 2013 [TABLE]
Meredith was the best media company partner for advertising companies last year, toppling the 2012 winner, Google.
Read MoreUS Penetration Among Select Social Networks During November 2013 [CHART]
Some 17% of Millennials (18-34) use Snapchat on a monthly basis.
Read MoreReferred Video Start Traffic Share, Q4 2013 [CHART]
When it comes to branded video starts, search is a far bigger referrer than social.
Read MoreTechnologies CEOs Are Investing In For Growth, December 2013 [CHART]
Executives indicated that they were currently investing in a range of technologies in order to help drive growth.
Read MoreCoca-Cola's Multicultural Ad Backlash & Amazon.com's Entry Into Video Games [VIDEO]
Beyond Social Media Show, Episode 34 topics: Journalists’ Tweets from Sochi Olympics hotels; UBERConference add-on to Google Hangouts; Coca-Cola’s It’s Beautiful Super Bowl ad backlash; BBC’s caption fail celebrates The Year of the Whores; Amazon.com buys Double Helix Games; Google introduces Chromebox for Meetings corporate video conferencing solution; Amazon.com’s Flow App completely removes the friction from eCommerce; the Snow Day video goes viral from Kentucky; Chobani lets its fans speak; Hands Only CPR; some shiny new stuff and The Daily Numbers.
Read MoreGrowing Privacy Concerns Across Popular Online Activities, 2013 vs 2014 [CHART]
92% of American internet users report worrying about their privacy online at least sometimes, a figure that has remained consistent over the past couple of years.
Read MoreTop Reasons People Are Concerned About Online Privacy [CHART]
The TRUSTe findings suggested that even post-Snowden, internet users were more concerned about commercial usage of their data than they were about government monitoring.
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