Social Media Marketing Archives - Page 136 of 344

People Who Are Engaged With Brands On Social Networks, December 2013 [TABLE]

Interaction rates for Instagram posts made by the 249 prestige brands studied were some 15 times higher than those on Facebook.

7 Types Of American Smart Phone Users [TABLE]

Experian Marketing Services has released a report segmenting US smartphone owners into 7 groups.

Topics Upon Which People Share Their Opinions Online, February 2014 [CHART]

Mobile phones lead the pack, with 27% of respondents (aged 16-64) professing to have posted an opinion about them online during the month prior to the survey.

Importance Of National vs Local Online Tactics, December 2013 [CHART]

While nearly three-quarters of digital brand marketers in the region invested in local marketing, just 8% were Completely Satisfied with such efforts.

Most Effective Email Marketing Tactics, February 2014 [VIDEO]

Closely grouped at the top are 3 main goals: improving lead nurturing (52%); improving click-through rates (50%); and increasing website traffic (49%).

Rogers High School Social Media Controversy [VIDEO]

Rogers High School student Reid Sagehorn’s ill-considered tweet will likely force him to explain his role in this controversy for the rest of his life.

The 10 Steps Of Crisis Communications [INFOGRAPHIC]

This inforgaphic by the Marketing Technology Blog illustrates ten communications steps to take when managing a crisis.

Always-On Consumers By Channel Use, February 2014 [CHART]

3 in 4 Always-On Consumers visit social networks, while two-thirds frequent news and magazine websites and half visit company websites.

Brand Response Times To Social Media Complaints, February 2014 [CHART]

About 6 in 10 brands receive customer complaints via social media occasionally, while close to 1 in 6 receive them Somewhat (10.9%) or Very (4.9%) often.

Media Spend Channel Efficiency Comparison, 2013 [CHART]

Social ads performed 52% better than the 4-channel average in delivering such quality users during Q4.