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Social Media Marketing

Top Content B2B Buyers Want From Vendor Websites To Establish Credibility, March 2014 [VIDEO]

What types of information are considered Must-Haves on B2B vendor websites, and which are perceived to best establish credibility?

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Most Popular Social Networks Among Younger Millennials, March 2014 [CHART]

Some 46% of Americans aged 12-24 claim to have ever used Snapchat, making it a more popular choice for this demographic than Twitter (36%).

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SMBs’ Top Sources Of Information About Tech Solutions, March 2014 [CHART]

SMBs pointed first to vendor and/or service provider websites (43%) followed by professional advisors and/or consultants (42%).

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Leading Smart Phone Activities By UK Travelers, November 2013 [CHART]

Domestic travelers in the UK were more than twice as likely to use their smartphones to find restaurants (60%) than those traveling abroad (29%).

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Effective Social Media Tactics According To Fast-Growth SMBs, November 2013 [CHART]

Hypergrowth SMBs in North America had seen the most success in branding, cited by nine in 10.

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Fast-Growth North American SMB Channel Spending, November 2013 [CHART]

Nearly three-quarters of hypergrowth SMBs in North America had increased spending on social media and social ads.

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Net US Online Display Ad Revenue By Company, 2012-2016 [TABLE]

AOL will see its first double-digit US ad growth since the recession started, driven by accelerating display ad growth rates.

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Average Number Of Facebook Friends By Age, 2013 vs 2014 [CHART]

Roughly two-thirds of Americans aged 12 and older have a social networking profile, up from 62% last year.

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Millennials & Boomers Willingness To Share Personal Data, March 2014 [CHART]

6 in 10 US Millennials claim that they would be willing to share personal information with marketers, while Baby Boomers would be much less likely to do so.

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Selfies By Generation [CHART]

Fully 55% of Millennials have posted a Selfie on a social media site.

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