Social Media Marketing
Facebook's Global Social Commerce By Category, November 2013 [CHART]
Nearly all photography-related social commerce orders came from the network, and 94% of sports and recreation as well as pet supplies did, too.
Read MoreGlobal Average Order Value By Social Media Site, Q3 2013 [CHART]
Facebook drove nearly two-thirds of social media visits to Shopify-operated stores and claimed about 85% of all orders from social media—a year-over-year increase of 129%.
Read MoreMost Important Aspects Of Marketing For The Future, March 2014 [CHART]
A plurality 33% of respondents chose personalization, significantly outpacing big data (22%).
Read MoreUS Consumers’ Biggest Purchase Influencers, April 2014 [CHART]
Word-of-mouth emerges as most influential, with TV ads leading the way among paid media.
Read MoreSocial Media Post-Click Engagement Rankings [TABLE]
StumbleUpon referred more traffic to publishers than a host of other popular social sites (such as YouTube and LinkedIn), combined.
Read MoreFacebook Metrics In The Middle East & Africa By Age, January 2014 [TABLE]
Facebook users in the Middle East and North Africa—Egypt, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, Syria and the UAE—skewed young.
Read MoreFacebook Users In Select EMEA Countries, November 2013 [CHART]
The number of social network users in the Middle East and Africa will rise 22.6% this year to hit 216.0 million, representing 63.6% of internet users and just 15.6% of the region’s population.
Read MoreAd Pros Who Have Used Twitter Ads For Social TV, December 2013 [CHART]
22% of US advertising professionals said they’d bought Twitter ads in conjunction with a TV ad campaign.
Read MoreTwitter's Global Ad Revenues, 2012-2016 [CHART]
Twitter showed in 2013 that its ad business is growing fast.
Read MoreInc. 500's Social Media Use, 2012 vs 2013 [CHART]
Virtually all – 95% – of the 2013 Inc. 500 companies are using at least one major social media tool.
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