Social Media Marketing
Types Of Advertising That Influence Brand Value Among Mobile Millennials, January 2014 [CHART]
18- to 34-year-olds were far more likely to ignore online ads, such as banners and those on social media and search engines, than they were traditional TV, radio and newspaper ads.
Read MoreSales Channels Used By UK Retailers, 2011-2013 [TABLE]
68% of UK retailers said they had a mobile presence in 2013, up from just 37% in 2011.
Read MoreMedian Organic Reach Of Facebook Posts, February 2012-March 2014 [CHART]
The median organic reach of Facebook posts among Facebook pages worldwide fell from 16.0% in February 2012 to 6.5% in March 2014.
Read MoreThe LinkedIn Referral Engine [INFOGRAPHIC]
This infographic from DegreeQuery.com illustrates LinkedIn’s power for employment referrals.
Read MoreTop Purchase Influences Among UK Students, 2013 [CHART]
Price was the biggest purchase driver by far, cited by nearly half of UK students.
Read MoreChallenges Of Real-Time Social Engagement For UK Marketers, February 2014 [CHART]
Just one-third of UK marketers found that real-time social media engagement was useful for increasing customer retention and loyalty.
Read MoreBenefits of Real-Time Social Engagement To UK Marketers, February 2014 [CHART]
Increased audience engagement was the top benefit of real-time social engagement, cited by 76% of respondents. Increased customer satisfaction ranked second, at 58%.
Read MoreContent Sharing Trends On Mobile & Desktop, Q1 2014 [CHART]
Some 52% of social sharing actions – sharing of website content such as articles, photos and videos via social networks – occurred on a mobile device during the first quarter of this year.
Read MoreState Of Native Advertising, 2014 [INFOGRAPHIC]
Copyblogger solicited 2,088 people for their opinions on native advertising for this infographic.
Read MoreTop 15 Multiplatform Web Properties, September 2013 [TABLE]
Thanks to a sizable advantage in conversion metrics, the desktop promises to be a key player throughout this decade.
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