Social Media Marketing
Metrics Used To Measure Content Marketing Success, May 2014 [CHART]
Nearly two-thirds of US content marketers said they used social shares and Likes to determine success, the second most popular metric.
Read MoreMetrics Brands Use To Measure Social Content Effectiveness, April 2014 [CHART]
80% of US client-side marketers measured the effectiveness of their social content, with social media metrics such as Likes the most common.
Read MoreTwitter Best Practices [INFOGRAPHIC]
This infographic from Passion Digital highlights the most important best practices for Twitter.
Read MoreGenerations' Work Relationships [PRESENTATION]
68% of Millennials said they would sacrifice a friendship with a colleague if it meant getting a promotion.
Read MoreUsefulness Of Social Media For Fundraising, Spring 2014 [CHART]
Charities and nonprofits were using social media to generate awareness—and this was far more important than using the channel to drive donations.
Read MoreChannels Used By Nonprofit Social Media Managers, Spring 2014 [CHART]
98% of charities and nonprofits are using at least one form of social media.
Read MoreWeekly Retail-Related Mobile Activities Of Online Buyers, March 2014 [CHART]
One-quarter of respondents said they researched products on their mobile devices prior to visiting a store weekly.
Read MoreHow Brands Connect With Interests-Driven Consumers, June 2014 [CHART]
Consumers are increasingly going online to seek information on their passions and interests, and these consumers are far more likely to choose brands that engage them on their interests than they are to select those that only urge them to buy their advertised product.
Read More10 Most Influential Global Brands On LinkedIn, June 2014 [TABLE]
The list of influential brands on LinkedIn is heavy on publishers and technology companies, which together make up 9 of the top 10.
Read MoreMobile Behavior Of UK Travelers By Device Type, March 2014 [TABLE]
Checking the news and weather were the most common activities conducted via mobile among UK internet users who brought such devices on their most recent trips.
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