Social Media Marketing
Top Reasons Physicians Don't Use Social Media For Work, June 2014 [CHART]
Avoiding social media wasn’t due to a lack of knowledge, with less than one-quarter of doctors saying they didn’t use such platforms because they weren’t familiar with them.
Read MoreSocial Sites Used For Work By US Physicians, June 2014 [CHART]
44% of US physicians still aren’t using social media sites for professional purposes.
Read MoreUS Brands’ Facebook Response Rates, H1 2014 [CHART]
Only 38% of Facebook user wall posts were responded to by US brands in June.
Read MoreConsumer Interactions With Brands On Social Networks, July 2014 [CHART]
Internet users aged 16-64 from 32 countries around the world are far more likely to be sharing brand content on Facebook than on Google+ or Twitter.
Read MoreGlobal Net Mobile Ad Revenue By Company, 2012-2014 [TABLE]
Facebook will increase its share from 5.82% in 2013 to 7.79% in 2014—by far the largest among the US-based companies included in our forecast.
Read MoreGlobal Net Online Ad Revenue By Company, 2012-2014 [TABLE]
Microsoft will grow its net worldwide ad revenues by more than 20% over 2013 to reach $3.56 billion.
Read MoreShare Of eCommerce Revenue By Channel & Device, 2013 [CHART]
Email drove 26.7% of revenues on mobile phones last year, compared to 23.1% on tablets and 20.9% on desktops.
Read MoreFacebook Advertising Benchmarks, Q2 2013 vs Q2 2014 [CHART]
The average click-through rate for Facebook ads on desktop and mobile platforms in Q2 was 0.36%.
Read MoreContent Sharing By Category & Social Channel, Q2 2014 [CHART]
Social sharing via mobile devices continues to the rise, with sharing from smartphones and tablets in Q2 growing by 19% from Q1.
Read MoreMost Valuable Online Channels For Driving Store Traffic, July 2014 [CHART]
eCommerce sites are the most valuable digital channel for driving traffic to physical stores.
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