Social Media Analytics
Social Media Data Use For Driving Marketing Campaigns In Other Channels, 2013 [CHART]
36% planned to start incorporating social media data into campaigns in 2013, and another 42% planned to integrate social media data more deeply.
Read MoreImmediate vs. Long-Term Transformational Marketing Data, November 2012 [TABLE]
Marketers most commonly saw Immediate Opportunity (defined as useful within the next 12 months) for customer profile data, web data and location data.
Read MoreBest Channels For Generating Customer Data, October 2012 [CHART]
As of October 2012, 49% of marketers said website analytics were the best source of customer data; 19% cited data from email campaigns and 12% said social media data.
Read MoreRoadblocks To Effective Social Media Analytics, August 2012 [CHART]
80% of marketers said they planned to use social media data in their broader marketing efforts.
Read MoreMost Exciting Online Opportunities, 2012 vs 2013 [TABLE]
35% of respondents thought social media presented one of the most exciting digital opportunities in 2013, a significant drop from the 54% who said the same in 2012.
Read MoreTop Global Digital Marketing Priorities, 2012 vs 2013 [TABLE]
Content marketing has climbed to the top of the list of importance in terms of emerging digital trends, named as a top priority for 2013 by 39% of respondents.
Read MoreCustomer Insights Via Social Media, January 2013 [CHART]
4 in 5 marketers said they plan to use customers’ social media data to drive marketing campaigns in other channels this year.
Read MoreMost Exciting Digital Marketing Opportunities In 2013 [CHART]
Presented with a list of digital-related opportunities and asked to name the three most exciting for their organizations this year, 43% of digital marketers pointed to mobile optimization.
Read MoreDetermining The ROI Of Facebook & Twitter [INFOGRAPHIC]
This infographic from InventHelp illustrates how to determine the ROI of Facebook & Twitter.
Read MoreGlobal Big Data Analytics Capabilities, 2012 [CHART]
Nearly nine in 10 companies said they were using transactional data, and three-quarters were collecting log data.
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