Social Media Analytics Archives - Page 3 of 5

Marketers Who Use Analytics For Social Media Marketing, January 2014 [CHART]

Nearly two-thirds of organizations in North America have adopted social media analytics.

Senior Marketing Execs' Knowledge Of SMBs, Q4 2013 [CHART]

Nearly four in 10 respondents said they had only basic customer contact information and only 15% used social media to learn more about SMBs.

Enterprise Marketers' Knowledge Of SMB Market, January 2014 [CHART]

Enterprise brand marketers who sell to SMB audiences are planning to increase their SMB focus in the future, as the vast majority expect the market to grow to some extent over the next 3 years.

Frequency With Which Marketers Check Their Data Sources, November 2013 [CHART]

For all the talk about real-time insights, it turns out that very few marketers are actually looking at their data sources every day.

Types Of Data Companies Analyze, 2012 & 2013 [TABLE]

Nearly 3/4ths of companies worldwide were analyzing interactions between different online channels, while just under half were looking at online-to-offline interactions.

Top Analytics Tools Companies Pay For Worldwide, 2012 & 2013 [TABLE]

Fewer marketers were interested in customer survey data and third-party market research.

Types Of Data Analyzed By Companies Worldwide, 2012 & 2013 [TABLE]

The importance of cross-channel activity keeps rising, with nearly three-quarters of companies worldwide analyzing interactions between different online channels.

2013 Plan For Social Media Success [INFOGRAPHIC]

Marketing, Public Relations, Advertising & Social Media Infographics

Types Of Local Market Data Collected By Marketers, February 2013 [CHART]

Senior marketers say they have a formalized process for measuring the success of their local marketing campaigns, while another 37% use one only when the situation calls for it.

Facebook Pages Benchmarks [INFOGRAPHIC]

This infographic by Quintly analyzes Facebook metrics to provide benchmarks for pages of all sizes.