Social Media Advertising
Top App Installation Marketing Methods [CHART]
Video formats now account for half of all app install spending by developers of the 100 top-grossing apps.
Read MoreMost Effective Email List-Growth Tactics [CHART]
42% of marketing professionals said content marketing is the most effective email list growth tactic, while 50% said it’s the toughest to execute.
Read MoreBest Way To Reach Baby Boomers [CHART]
TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals.
Read MoreFacebook Advertising Benchmarks [INFOGRAPHIC]
This infographic from WordStream illustrates the most important Facebook advertising benchmarks, including click-through rate, cost-per-click, conversion rate, and cost-per-action across 18 different industries.
Read MoreSMBs' Use Of Social Media By Platform [CHART]
The use of social media marketing by small and medium-sized businesses (SMBs) in the US continues to grow.
Read MoreTop B2B Social Media Advertising Platforms [CHART]
More than two-thirds of business-to-business (B2B) marketers worldwide devote dollars to social media advertising.
Read MoreAd Formats Preferred By SMBs [CHART]
More than 40% of SMBs in the US rely on social media ads for brand awareness as well as revenue generation.
Read MoreLinkedIn Advertising [INFOGRAPHIC]
This infographic from LinkedIn illustrates the social media platform’s advertising options.
Read MoreAttitudes Toward Online Advertising Formats By Generation [INFOGRAPHIC]
Interesting that both Gen Xers and the youngest generation hate mobile pop-up ads. The newest generation also has little tolerance for auto-play formats, which will hopefully server to kill off one of the most obnoxious forms of online ads.
Read MoreGeneration X Purchase Influences, 2014 & 2016 [CHART]
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
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