Social Media Advertising
The Revenue Of Social Sites [INFOGRAPHIC]
USBundles.com created this infographic to illustrate how social media sites make money.
Read MoreResponse To Brand Offers Through Social Media [CHART]
Three-quarters of consumers said they were very (33%) or somewhat (42%) likely to respond to a brand offer reposted by a friend.
Read MoreHow Retailers Advertise On Facebook [INFOGRAPHIC]
Retail is the highest-spending sector in online advertising, projected to represent 22% of all online ad spending in 2012 after growing 24% during the year.
Read MoreFacebook Ad CTR By Type/Placement [CHART]
Click Through Rates on mobile ad campaigns were 15 times higher than on non-mobile campaigns.
Read MoreTablet CPC Lower Than Desktops [INFOGRAPHIC]
The Q2 2012 Global Digital Advertising Update from Adobe found that search marketers can get more value from mobile campaigns than they now can on the PC.
Read MoreDisplay Ad Integration Plans By Channel [CHART]
Marketers were most likely to plan integration of their display advertising with their on-site content management systems.
Read MoreGlobal Display Advertising Trends [CHART]
The top four trends deemed most important to the future of display advertising, three were related to integration.
Read MoreCitizens United Constitutional Amendment Online Ad Campaign
US Senators Al Franken & Sherrod Brown are sponsoring a petition to overturn the Citizens United Supreme Court decision, supported by an online ad campaign.
Read MoreWhere Mexicans See Online Ads [CHART]
Social networks were second only to search engines as the type of website where internet users in Mexico recalled seeing online ads.
Read MoreChanges In Social Media Ad Budget vs. Facebook Ad Budget [CHART]
A June 2012 study from Advertising Age and Citigroup found that 72.8% of US marketers said their overall social media ad budget would increase in the coming year, but only 56.4% said the same of their Facebook advertising budget.
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