Social Media Advertising
Facebook Advertising By Gender, September 2012 [CHART]
53% of Facebook ad dollars are spent targeting men, compared to 47% targeting women.
Read MorePre-Shopping Media By Reach, September 2012 [CHART]
AM/FM radio delivers the largest reach of any medium before the peak shopping hour of 1PM – 2PM.
Read MoreSocial Media Sites At Which Marketers Have Spent Money By Site [CHART]
Facebook was the most popular site for B2C marketers, with 65% reporting that they spent money there.
Read MoreSocial Media Ad Revenue Share By Network, 2010-2014 [CHART]
By 2014, 12.7% of all social network ad revenues in the country will go to Twitter.
Read MoreTwitter Ad Revenues, 2010-2014 [CHART]
Twitter is continuing to grow worldwide ad revenues at a rapid pace with 106.7% growth predicted for this year.
Read MoreMen Are Cheap On Facebook [INFOGRAPHIC]
This infographic by Kenshoo illustrates why it’s better to target men with Facebook ads.
Read MoreAmerican Online Ad Spend Per User, 2000-2011 [CHART]
Online ad spending in the US is growing more rapidly than any other advertising medium, is reaching new peaks seemingly with every passing quarter, and has been projected to see double-digit growth again this year.
Read MoreTrust In Advertising By Type, April 2012 [CHART]
One reason for TV’s influence on product purchases could be the trust that consumers place in these ads.
Read MoreMost Effective Form Of Advertising For Reaching College Students, August 2021 [CHART]
Despite the popularity of digital technology and media among college students, a leading 42% named TV ads the most effective form of advertising.
Read MoreTop 10 Syndicated Ad Networks By Reach [CHART]
ShareThis ranked as the top syndicated ad focus entity in August with a reach of 87% of Americans online (representing 191.6 million unique visitors).
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