Social Media Advertising
Facebook's 20% Text Rule [INFOGRAPHIC]
An infographic that illustrates Facebook 20% text on images rule.
Read MoreSocial Media Advertising Objectives, January 2013 [CHART]
45% of advertisers said their primary purpose was branding-related, compared to just 14% who said their primary goal was direct-response related.
Read MorePerceptions Of Social Media Ad Effectiveness, January 2013 [CHART]
64% of US digital marketing and media professionals will be increasing their paid social media advertising budgets this year, primarily by modest amounts.
Read MoreTypes Of Online Advertising SMBs Plan To Pay For In 2013 [CHART]
Local digital budgets will go primarily to targeted display ads and paid search, which together will account for 60% of total local digital advertising.
Read MoreGlobal Facebook Ad Revenues By Segment, 2012-2018 [CHART]
Research firm Cowen and Company estimated in January that this year, Facebook’s total worldwide ad revenues would reach $6 billion, with $1.7 billion coming from mobile.
Read MoreGlobal Facebook Advertising CPC Rates By Device, December 2012 [CHART]
Cost-per-click on mobile ads was $1.38 vs. 81 cents on desktop, according to Kenshoo Social.
Read MoreGlobal Facebook Ad Spending By Device, December 2012 [CHART]
Already, in December 2012, one in five advertiser dollars on Facebook went to mobile.
Read MoreUS Facebook Ad Metrics, Q2-Q4 2012 [CHART]
The average cost-per-click of a Facebook ad in the US was $0.33 in Q4 2012, finds Marin Software in a new report covering a representative sample of its enterprise-class clients.
Read MoreFacebook Ad Spending By Mobile Devices, January 2013 [CHART]
Mobile devices (phones and tablets) now account for 20.3% of overall Facebook ad spending.
Read MoreMost Effective Traffic Sources For Website Conversion [CHART]
Organic search is the top source for generating website traffic. But, much like actual lead generation, volume alone doesn’t offer much value.
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