Social Media Advertising Archives - Page 14 of 39

Channels Senior Ad Execs Expect Will Grow [CHART]

US senior advertising executives predicted that social media-driven campaigns would see the most growth in commercial production in 2014, cited by 44% of respondents.

Top Benefits Of Online Tune-In Advertising, June 2014 [CHART]

The top benefit of digital tune-in advertising was being able to reach viewers on their mobile phones and tablets, cited by 77% of US broadcasters and syndicators.

Types Of Advertising To Which College Students Pay Attention, July 2014 [CHART]

Much like the population-at-large, college students pay a considerable amount of attention to recommendations from friends and family.

Global Net Mobile Ad Revenue By Company, 2012-2014 [TABLE]

Facebook will increase its share from 5.82% in 2013 to 7.79% in 2014—by far the largest among the US-based companies included in our forecast.

Global Net Online Ad Revenue By Company, 2012-2014 [TABLE]

Microsoft will grow its net worldwide ad revenues by more than 20% over 2013 to reach $3.56 billion.

Facebook Advertising Benchmarks, Q2 2013 vs Q2 2014 [CHART]

The average click-through rate for Facebook ads on desktop and mobile platforms in Q2 was 0.36%.

Net US Online Ad Revenue Share By Company, 2012-2016 [TABLE]

Google alone already accounts for more than 10% of all advertising spending in the US.

Consumer Attitudes Toward Ads, June 2014 [CHART]

Almost 6 in 10 regular viewers of local TV news agree that they rely on local TV news for product and service ideas that are relevant to them in their lives.

Global Facebook Ad Revenues, 2012-2016 [CHART]

eMarketer expects Facebook’s worldwide advertising revenues to increase 56.4% in 2014 to reach $10.93 billion.

Global Net Mobile Ad Revenues By Company, 2012-2014 [TABLE]

In Q1 2014, Facebook saw a 72% year-over-year rise in total global revenues, driven by mobile, which accounted for 59% of ad revenues during the same period—up from 30% a year prior, the company said.