Smart TVs
Connected TV Users, 2017-2021 [CHART]
eMarketer expects that more than half of the US population (57.2%) will watch connected TV in 2019, up from 51.7% in 2017, and because the time they spend watching will increase too, the amount of connected TV inventory available to advertisers will proliferate.
Read MoreTV Screen Use [CHART]
While TV devices have often been seen as a form of ‘traditional’ media by marketers, the reality is that some three-quarters of US households have an internet-connected TV.
Read MoreUS Smart TV Ownership [CHART]
The increased usage of streaming video services like Netflix or Amazon Prime Video combined with a lower barrier of entry has led to a rapid uptake in smart TV ownership.
Read MoreConnected TV Users, 2018-2022 [CHART]
Connected TV households now make up nearly three-quarters of all US households, but those penetration levels don’t necessarily add up to a huge advertising market—yet. In a new forecast package, eMarketer estimates there will be 182.6 million connected TV users in the US this year, up 8.1% from 2017. That works out to roughly 55% of the population.
Read MoreConnected TV Penetration [CHART]
The share of TV households with a Multimedia Device, Game Console and/or Smart TV has broadened to 58.7%, up from 52.2% during the year-earlier period.
Read MoreHousehold Technology By Generation [CHART]
Smartphones are almost omni-present in US households, reveals Nielsen in a recent report.
Read MoreDevices Millennials Use To Do Political Research [CHART]
Millennials are more likely than their older counterparts to use their tablets, connected TVs—and especially their smartphones—to conduct political research.
Read MoreThe Internet Of Things Landscape [INFOGRAPHIC]
Forecasters predict up to 20 billion IoT devices within a few years. This Internet of Things Landscape infographic makes sense of it all.
Read MoreStreaming Video Households, July 2015 [CHART]
4 in 10 US TV households stream video over connected TVs, most commonly via an internet-connected media player, reveals GfK in a recent study.
Read MoreTop Devices Used To Stream Video, June 2014 [TABLE]
Laptop computers were the most common device used to stream videos.
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