Silent Generation
Silent Generation's Perception Of Their Portrayal In Advertising, August 2014 [TABLE]
6 in 10 members of the Silent Generation agree that they are portrayed in advertising as stereotypes.
Read MoreDemographics Of Online Purchasers By Product Category, June 2014 [TABLE]
Online consumers 68 and older significantly less likely than younger people to have made such purchases in multiple product categories.
Read MoreOnline Purchaser Penetration By Age, 2012-2018 [TABLE]
eMarketer estimates that 36.7% of the US 65-and-older population will make a digital purchase this year—a market of 16.9 million people.
Read MorePersonal Data Consumers Would Share With Their Car For Incentives, May 2014 [TABLE]
When asked what personal data collection/advertising they would allow via connected car systems in exchange for incentives, respondents showed little interest in any of the options.
Read MoreConsumers & Marketing In An Always-On World [PRESENTATION]
eMarketer Chairman Geoff Ramsey’s keynote presentation delivered at ANA Digital and Social Media Conference.
Read MoreSmart Phone Ads That Prompt Action, August 2014 [CHART]
Mobile device owners are developing more favorable attitudes to mobile ads.
Read MoreAttitudes Toward Affordable Care Act By Generation, February 2014 [TABLE]
Some 18.7% of 18- to 25-year-olds were uninsured (down from 23.5% in Q4 2013), as were 23.9% of 26- to 34-year-olds (down from 28.2% in Q4 2013).
Read MoreConsumers Willing To Pay For Overnight Delivery Of eCommerce Purchases, June 2014 [TABLE]
Female and older internet users were the least willing to pay more for same-day and overnight delivery when shopping online.
Read MoreOnline Shopping Pet Peeves By Generation, June 2014 [TABLE]
Among US internet users surveyed who had at least one digital shopping pet peeve, shipping costs were the most common, cited by 66% of respondents.
Read MoreAttitudes Toward Online Shopping By Generation, December 2013 [TABLE]
In November 2013, 44% of boomers said they showroomed.
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