Silent Generation Archives - Page 10 of 40

Consumers Who Prefer Discounts vs Free Shipping By Age, Q2 2014 [CHART]

Age played a big role in whether US internet users preferred a percentage discount vs. free shipping.

Trust In News Media Types By Generation, October 2014 [CHART]

American adults have the most trust in local TV news, finds Harris Interactive, with 78% having at least some trust that it will get them the news fairly and accurately.

American Smart Phone Penetration Rate By Age, Q2 2014 [CHART]

Some 71.4% of adult mobile subscribers in the US (72.4% female; 70.3% male) owned a smartphone during the second quarter of the year.

Corporate Social Responsibility Reputation's Effect On Purchase Decisions, August 2014 [CHART]

Millennials are more likely than other generations to take a company’s reputation for social responsibility into account when making purchase decisions.

Americans' Charitable Donations By Generation, August 2014 [CHART]

9 in 10 American adults claim to have participated in some type of giving in the past 2-3 years, with the likelihood of having done so increasing with age.

People Who Do Not Trust Social Networks By Age, May 2014 [CHART]

57% had little or no trust at all in social media sites like Facebook or Twitter.

Americans' Spending Patterns By Generation, August 2014 [TABLE]

Some 45% of American adults claim to be spending more today than they were a year ago, with Millennials (51%) most likely to be loosening the purse strings.

US Tumblr Users By Age, 2013-2018 [TABLE]

Tumblr’s users are highly concentrated among internet users in the 18-to-24 and 25-to-34 age groups, which represent 52.2% of active users.

Likely Response To Winning $100,000 By Generation, May 2014 [TABLE]

18-to-36-year-olds were most likely to pay off any existing debt or loans if they were to get so lucky.

Time Spent Watching TV/Movies By Generation & Device, December 2013 [CHART]

For the most part, the younger the person, the more likely he or she is to consume video on a mobile device.