Search Engine Optimization (SEO)
Misreporting Paid Political Search – Is McCain Really Ahead?
An Advertising Age article asserts that John McCain is beating Barack Obama in search engine advertising. The problem is not merely that a publication of advertising experts got the story so breathtakingly wrong, but that mainstream news organizations pick up the story as if it were fact.
Read MoreLinks' Role In Search Engine Rankings
From what I have been reading, it improves our Google ranking if we have more external sites linked back to us. My question is: Does it matter which site links back to us?
Read MoreGoogle Takes On WordTracker & Keyword Discovery
Google Insight for Search will give WordTracker and Keyword Discovery a run for their money…because it’s free.
Read MoreGoogle's Image Analysis Technology
In an effort to boost ad revenue from its image search function, Google developed technology that would allow the company to scroll the pixels of images in order to recognize scenes and faces.
Read MoreSearch Behavior During Breaking News – Benazir Bhutto Assassination
How do people use search engines to find information about breaking news? The assassination of Benazir Bhutto provides a case study.
Read MoreIs Search Engine Advertising Trustworthy?
The fact that few people consider search engine advertising trustworthy while many people trust brand websites is a compelling argument for preferring natural search engine marketing over paid search engine advertising.
Read MoreSearch Engine Branding
Brand your organization or product by taking control of your Meta Description text.
Read MoreBlack Friday Search Queries
Black Friday is not only the hottest shopping day of the year but it’s also one of the hottest times of the year for shopping-related search engine use.
Read MoreAll Roads Lead To Rome…Online
Just as all roads led to Rome during the Roman Empire, all online roads must lead back to your client and their message, if you are to have a successful comprehensive Internet marketing strategy.
Read MoreYahoo Upgrades Search Engine, Blends Search Results
Yahoo!’s, Microsoft’s, and Google’s blended search results offer great opportunities for search saturation and product placement through multimedia optimization.
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