Search Engine Optimization (SEO)
How People Consume The News
Presentation about how people consume the news given by David Erickson & Natalie Wires for the Associated Collegiate Press at the University of Minnesota on July 23, 2010.
Read MoreTwitter’s New Name Search Feature
David Erickson of the e-Strategy Internet Marketing Blog demonstrates Twitter’s new ‘name search’ feature that highlights Twitter accounts that include the same keywords in their username as those keywords used in a query performed by a Twitter user.
Read MoreOld Spice Guy YouTube Case Study
In this e-Strategy Internet Marketing Blog podcast, David Erickson takes a look at the latest social media marketing mega-hit, the Old Spice Guy YouTube campaign.
Read MoreHow PR Agencies Can Use Twitter & SMO To Promote The Business
David Erickson’s interview notes about how public relations agencies can use social media to promote the firm.
Read MoreLocal Small Business SEO
In this marketing screencast David Erickson discusses the importance of local SEO for small businesses, specifically the importance of search engine optimization for local business listings such as Google Places.
Read MoreIndependence Day Search Behavior
A screencast examining how people search around the July 4th holiday.
Read MoreUsing Video For Expert Positioning
A case study for the use of video as an expert positioning tool (or how David Erickson got quoted in Forbes).
Read MoreSEO Advice From Google Experts
This is a great hour-long video from the Google I/O conference featuring Vanessa Fox and Google SEO experts Matt Cutts, Greg Grothaus, and Evan Roseman reviewing actual websites and offering their advice on how to improve search ranking.
Read MoreGoogle TV
Google TV highlights the growing importance of video content and video that is optimized to be played on large screen, high def televisions in the home.
Read MoreSEO Your Way Into A Job, Literally
Alec Brownstein SEOed his way into at Young & Rubicam, literally.
Read More