Top Google Ranking Factors [CHART]

Chart: Top Google Ranking Factors

In August of 2019, SparkToro surveyed 1,584 professionals in the field of Search Engine Optimization (SEO) to share their opinions on the relative use and merit of various inputs in Google’s ranking systems.

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Top D2C Customer Acquisition Channels [CHART]

Chart: Top D2C Customer Acquisition Channels

With many retailers having concerns about selling on marketplaces – ranging from having to share a cut of revenues to potential customer relationship issues – some are choosing to cut out the middle-man and sell to customers directly.

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Marketers' Content Development Tools [CHART]

Chart: Marketers' Content Development Tools

More than three-quarters (76%) of organizations say they take a strategic approach to managing content. These organizations are also much more likely to use development aids – such as editorial calendars and formal workflow processes – than those organizations who do not manage content strategically.

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SEO & PPC Rates [CHART]

Chart: Hourly SEO & PPC Rates

Around 1 in 5 US agencies offering either SEO (19.7%) or PPC (21.7%) services have a minimum single project spend of more than $5,000, according to the Digital Marketing Industry Pricing Survey from Credo.

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Amazon Search Depth [CHART]

Chart: Amazon Search Depth

One of the benefits of Amazon is that a shopper is rarely starved for choice. Yet, despite being presented with pages of options during a search, almost half (45%) of shoppers say they typically don’t scroll past the second page of results, per a report from Feedvisor.

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B2B Content Metrics [CHART]

Chart: B2B Content Metrics

A study by the Content Marketing Institute, MarketingProfs and SEO platform Conductor found that only 49% of B2B marketers in North America measure their content marketing ROI.

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