Search Engine Optimization (SEO)
Effective B2B Storytelling [INFOGRAPHIC]
This infographic via Entrepreneur illustrates with facts and stats some salient points about storytelling for B2B audiences.
Read MoreUS Mobile Searchers, 2014 & 2019 [CHART]
US internet users are conducting more and more searches that start and finish on different devices.
Read MoreGoogle’s Mobile Website Deadline
Google has been emphasizing the importance of mobile-friendliness as a ranking factor in mobile search for years. It has also been generally accepted among us search engine marketers that mobile-friendly websites likely get a boost in desktop search visibility, as well.
Read MoreSMBs' Most Effective Marketing Methods, 2014 vs 2015 [TABLE]
US small and medium-sized businesses were seeing more success with their website than any other channel.
Read MoreChannels In Which B2B vs B2C Marketers Can Prove ROI, November 2014 [CHART]
33% of US B2B & B2C marketing professionals still didn’t know which channel made the biggest impact on revenues.
Read MoreChannels B2B Marketing Execs Use To Distribute Content, January 2015 [CHART]
B2B content marketers may need an intro to mobile, based on polling by Regalix, which found that mobile played a minimal role in such marketing efforts.
Read MoreMarketers' Ability To Measure ROI Of Online Marketing, March 2015 [CHART]
Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities.
Read MoreTop Elements Of Effective B2B Content, February 2015 [CHART]
believe that their content marketing efforts are either somewhat (80%) or very (18%) effective.
Read MoreGo-To Sources For Business Information, November 2014 [CHART]
Search engines remained the most popular source that internet users turned to first for business information, cited by 31%, up from 29% the prior year.
Read MoreMost Trusted Sources Of News & Information, November 2014 [CHART]
Search engines have surpassed traditional media to become the most-trusted media source globally.
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