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Search Engine Optimization (SEO)

Where People Find Mobile Videos, June 2015 [CHART]

Smartphone video viewers across the world are most likely to typically find the videos they watch on YouTube (62%), with social media platforms (33%) also a significant discovery source.

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Top 10 Marketing Channels That Prompt Phone Calls, May 2015 [CHART]

Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses.

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How Frequently People Search For Local Businesses Via Mobile, 2013 & 2015 [CHART]

Local search has gone mobile, and recent research indicates that it’s critical for local businesses to have their mobile presence up to par.

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Social Authority Affects Google's Tweet Indexation [CHART]

Google is looking at more than simple follower count to pick out what tweets they want to index.

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466% Increase In Google Tweet Indexing [CHART]

Indexation of tweets in the first 7 days increased from about 0.6% in February to 3.4% in June. That’s a whopping 466% increase, but still leaves more than 96% of Tweets out of Google’s index.

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Mobile Share of US Organic Search Traffic, 2013-2015 [CHART]

Mobile has grown to account for an estimated 45% share of US organic search traffic in Q1.

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Most Effective & Difficult Landing Page Optimization Tactics, April 2015 [CHART]

it comes to landing page optimization, A/B testing is considered the most effective method and one of the easiest to execute.

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Channels Used To Find Local Business Information [HEATMAP]

This year’s Local Search Association Local Media Tracking Study gauged how consumers use different media channels based on business category.

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Sources For Local Business Information [CHART]

While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.

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Why Marketers Use Real-Time Marketing Tactics, March 2015 [CHART]

Marketers have embraced real-time marketing tactics to reach a multitude of goals, and their efforts aren’t just limited to social media.

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