Search Engine Marketing
Email Marketing Acquisition Tactics & Effectiveness [CHART]
The majority of marketers (52 percent) stated that their own corporate website was the most widely used to acquire new email subscribers.
Read More2012 Lead Generation Budgets [CHART]
According to the study, the tactics that will receive the greatest increases in budget for 2012 include website optimization, social media and SEO. Conversely, the tactics receiving the lowest increases are all outbound, including print advertising, tradeshows and direct mail.
Read MoreFacebook Tops List Of Google Search Ranking Factors [CHART]
Social media factors top list of Google search engine ranking factors.
Read MoreUS Paid Search Click & Spending Share By Device [CHART]
Tablets accounted for 7% share of US paid search spending in June 2012, up from 5% in March, according to a July report from Marin Software.
Read MoreWhere Mexicans See Online Ads [CHART]
Social networks were second only to search engines as the type of website where internet users in Mexico recalled seeing online ads.
Read MoreMobile-Only Online Activities By Gender [CHART]
There are some substantial differences between men and women in the US when it comes to choosing mobile-only for certain activities.
Read MoreDifficulty & Effectiveness Of Conversion Tactics [CHART]
This chart by Marketing Sherpa plots the degree of difficulty vs. the effectiveness of various conversion tactics.
Read MoreLead Generation Content Funnel [ILLUSTRATION]
A graphic illustrating the type of content that is most effective as prospects become sales-ready leads.
Read MoreLanding Page Optimization Tactics For Balancing Lead Quality & Quantity [CHART]
35% of companies require all fields to be completed on their website forms.
Read MoreFactors That Influence Brand Buying Decisions By Gender [CHART]
While a television commercial influenced over 28% of respondents, more than 61% said the same for research online.
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