Search Engine Marketing
SMB Website Failings, March 2013 [TABLE]
26.4% of SMBs cannot be found in online searches because their websites earn a Google Page Rank of zero or have no Google Page Rank, finds vSplash in an audit of 3.9 million US SMB websites.
Read MorePost-Mobile Search Activity Timing, March 2013 [CHART]
73% of mobile searches trigger additional action and conversions.
Read MoreDigital Marketing Budget Mix In 2012 [CHART]
Marketers from companies with more than $500 million in annual revenue are devoting the largest portion of their digital marketing budgets to digital or online advertising (12.5%) and content creation and management (11.6%).
Read MoreWhy People Use In-Store Wi-Fi By Gender, Q4 2012 [TABLE]
More than nine in 10 American smart phone owners had used their device while at a physical store location.
Read MoreMobile Advertising Post-Click Behavior, 2012 [CHART]
16% of advertisers on the Millennial Media platform integrated mobile commerce experiences into their campaigns last year, according to the network’s year-in-review report.
Read MoreCollege Students' Top Mobile Activities, November 2012 [CHART]
When asked to name their most frequent mobile activity, other than talking or texting, fully 25% of college students cited accessing Facebook.
Read MoreFrequency With Which College Students Find Deals On Mobile Devices, November 2012 [CHART]
Nine out of 10 college students reported using their phones to scour for deals, coupons and specials; just 10% said they never did so.
Read MoreSearch Engine Marketing Landscape [INFOGRAPHIC]
This infographic from LUMA Partners illustrates today’s complex search engine marketing landscape.
Read MoreWebsite Homepage Information Small Businesses Lack, June 2012 & February 2013 [CHART]
More than 60% of small businesses lacked an address on their homepage, and nearly 50% did not provide a contact number.
Read MoreChanges In Small Business Online & Mobile Marketing Spending In 2013 [CHART]
Nearly 70% of small businesses said they had a website, which they primarily used to inform customers about products and services.
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