Search Engine Marketing
Beyond Social Media Podcast: Golden Corral Dumpster Video; Citizen Journalism & The San Francisco Plane Crash [VIDEO]
This episode: Golden Corral’s viral dumpster video; citizen journalism, social media & the San Francisco plane crash; Around the World In 80 Jobs & much more.
Read MoreAmericans' Daily Time Spent With Online Media, 2010-2012 [TABLE]
Last year, social networks occupied 37 minutes of the average US consumer’s time per day, up considerably from 30 minutes per day in 2011.
Read MoreGoogle Search Ranking Factors, June 2013 [CHART]
Within the US, among 44 ranking factors examined, social signals account for 7 of the 8 most highly correlated with Google search results.
Read MoreWebsites Used To Read Traveler Online Reviews, 2012 [CHART]
In 2012, approximately two in five US travelers used online travel agencies, general search engines and travel-specific review sites during their planning process.
Read MoreJournalists' Personal Use Of Social Media Worldwide, 2013 [CHART]
55% of journalists agree that blogs are a great way to build a personal profile, and 34% have one.
Read MoreeCommerce Customer Acquisition Channel Comparison, 2009-2013 [TABLE]
Organic search has not only accounted for the greatest percentage of acquired customers over the past 4 years, but it also boasts the highest CLV relative to the average.
Read MoreUS Mobile Search Advertising Trends, Q2 2013 [CHART]
There doesn’t seem to be any slowdown in mobile search ad spending, which has doubled on a year-over-year basis for several quarters now.
Read MoreCan You Delete Something From The Internet? [VIDEO]
Though it’s next to impossible to delete something from the Internet, there are reputation management tactics to deal with negative online content.
Read MoreAmerican Adults' Website Discovery Sources, June 2013 [CHART]
Online adults in the US are more likely to discover websites via natural search engine results than through any other means, reports Forrester Research.
Read MoreSMB Online Marketing Tactics, March 2013 [TABLE]
The top three tools or solutions used by SMBs for digital marketing were websites, used by 86.6% of respondents, social media (77.3%) and email marketing (65.8%).
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