Search Engine Marketing
Primary Business Objective By Media, July 2013 [CHART]
Paid search, social ads and online display are three of the key digital ad tactics and each one serves a slightly different mix of goals.
Read MoreMobile Shopping Prompts, October 2013 [CHART]
2 in 3 smartphone shoppers say they’re spending significantly (33%) or somewhat (34%) more time researching store-based needs on their devices this year.
Read MoreBrand Discovery Among Social Media Brand Fans, September 2013 [CHART]
Among social networkers who engage with brands on social media, 41% say they typically discover or find out about new products, brands or services by seeing ads on social networks.
Read MoreTop Content Marketing Channels, August 2013 [CHART]
The company website remains the most important channel for content, with 88% of marketers citing it.
Read MoreTypes Of Mobile Advertising Currently Used, 2013 [CHART]
The greatest percentage of respondents—by a wide margin—employed mobile sites or landing pages, at 70%.
Read MoreMobile Behavior Absent A Call Button In Search Results, September 2013 [CHART]
7 in 10 smart phone users in the US claim to have used click-to-call to connect with a business directly from the search engine results page.
Read MoreOnline Targeting On-Target Percentages By Age, September 2013 [CHART]
Online campaigns appear to be having the most success reaching younger demographics, who are often the most coveted audiences.
Read MoreTop Content Marketing Channels, September 2013 [CHART]
Content distribution vehicles such as company websites and email campaigns are seen as the most essential for content marketing, rated as either extremely important or important by 88% and 73% of survey respondents, respectively.
Read MoreBreaking Bad's Story Sync, Auto-Refreshes & Colin Kaepernick's Favorite Tweets – Beyond Social Media Show [VIDEO]
Topics on episode 18 of the Beyond Social Media Show: Breaking Bad’s story sync; Century 21’s Breaking Bad Craigslist ad; Colin Kaepernick’s favorite tweets & social television.
Read MoreParents' Mobile Content Activities, August 2013 [TABLE]
Nearly seven out of 10 parents in the survey owned a smart phone, 44% had a tablet and 21% an eReader.
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