Search Engine Marketing
Top Online Activities Of Mass Affluents, February 2014 [TABLE]
America’s Mass Affluent represent 12% of US households but enjoy an outsized 26% of the nation’s total wealth.
Read MoreAds People Most Ignore, February 2014 [CHART]
Online ads are ignored by the largest share of respondents (82%), with traditional media ads such as TV ads (37%), radio ads (36%), and newspaper ads (35%) a fair way behind.
Read MoreOnline Merchants' Traffic & Revenue Sources In 2013 [CHART]
Paid search continued to deliver more valuable traffic than organic search.
Read MoreHow Online Channels Influence Shopping, Q2 2013 [TABLE]
Product reviews were the leading digital tool that influenced US internet users to shop at a specific retailer (39%).
Read MoreClick Share Of US Product Listing Ads By Device, Q4 2012-Q4 2013 [CHART]
The most impressive growth for product listing ads was seen in mobile, which continued to grab click share from desktop.
Read MoreCTR & CPC Rates for Product Listing Ads, Q4 2012-Q4 2013 [TABLE]
Google’s Product Listing Ads (PLAs)—enhanced search ads that include features such as price and image—saw steep growth in Q4 2013.
Read MoreReferred Video Start Traffic Share, Q4 2013 [CHART]
When it comes to branded video starts, search is a far bigger referrer than social.
Read MoreTop Sources Of Information People Seeking New Exhibitions, February 2014 [CHART]
New attendees to exhibitions are more likely than the average attendee to be executives and decision-makers.
Read MoreTop Reasons People Are Concerned About Online Privacy [CHART]
The TRUSTe findings suggested that even post-Snowden, internet users were more concerned about commercial usage of their data than they were about government monitoring.
Read MoreImpact On Digital Marketing Of Consumers' Increasing Mobile Use, February 2014 [CHART]
The increased use of mobile by consumers is having a highly significant impact on a variety of digital marketing efforts, say company marketers.
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