Search Engine Marketing
US Paid Search Benchmarks By Device, 2013 [CHART]
Click-through rates across devices much more similar when normalizing for ad position, at least for positions 1 through 5. Marin’s study also predicts that by the end of next year, mobile could account for half of all paid search clicks.
Read MoreNews Site Engagement By Referral Source, Q2 2013 [CHART]
Not surprisingly, direct visitors to new sites were the most engaged with the site.
Read MoreUS Online Ad Spending Growth By Channel, 2012-2018 [TABLE]
US mobile search ad spending grew 120.8% in 2013, contributing to an overall gain of 122.0% for all mobile ads.
Read MorePrimary Roles Of Various Channels In Customer Journey, March 2014 [CHART]
Websites were the only channel which more respondents viewed as a closer (42%) than as a greeter (32%) or influencer (21%).
Read MoreSpaniards' Top 10 Online Activities, December 2013 [CHART]
Over 62% said they watched TV less because of the time they spent online.
Read MoreSMBs’ Top Sources Of Information About Tech Solutions, March 2014 [CHART]
SMBs pointed first to vendor and/or service provider websites (43%) followed by professional advisors and/or consultants (42%).
Read MoreNet US Online Display Ad Revenue By Company, 2012-2016 [TABLE]
AOL will see its first double-digit US ad growth since the recession started, driven by accelerating display ad growth rates.
Read MoreMobile Behavior By UK Travelers, November 2013 [CHART]
Nearly nine in 10 United Kingdom smart phone owners used their phones to research and plan their vacations.
Read MoreAuto Ads That Prompted Consumer Research, May 2013 [CHART]
At the start of the purchase path, mobile, tablet and video ads each laid claim to prompting 34% of buyers to start researching vehicles,
Read MoreSMBs’ Top-Rated Lead Sources, March 2014 [CHART]
Some 28% of small to medium sized businesses rated calls an excellent lead source, while another 38.4% rated them good (66.4% combined).
Read More