Search Engine Marketing
The History of Online Advertising [INFOGRAPHIC]
This infograph by PointRoll illustrates the history of online advertising.
Read MoreHow Frequently People Search For Local Businesses Via Mobile, 2013 & 2015 [CHART]
Local search has gone mobile, and recent research indicates that it’s critical for local businesses to have their mobile presence up to par.
Read MoreSocial Authority Affects Google's Tweet Indexation [CHART]
Google is looking at more than simple follower count to pick out what tweets they want to index.
Read More466% Increase In Google Tweet Indexing [CHART]
Indexation of tweets in the first 7 days increased from about 0.6% in February to 3.4% in June. That’s a whopping 466% increase, but still leaves more than 96% of Tweets out of Google’s index.
Read MoreTop Audience Targeting Types For Branding, May 2015 [CHART]
Psychographics (such as interests and lifestyle) and demographics are the most important types of audience targeting for digital branding campaigns.
Read MoreMobile Share of US Organic Search Traffic, 2013-2015 [CHART]
Mobile has grown to account for an estimated 45% share of US organic search traffic in Q1.
Read MoreChannels Used To Find Local Business Information [HEATMAP]
This year’s Local Search Association Local Media Tracking Study gauged how consumers use different media channels based on business category.
Read MoreGoogle’s News (And Public Relations)-Friendly Algorithm Update
Google’s News-Wave algorithm update makes public relations efforts all the more valuable.
Read MoreSources For Local Business Information [CHART]
While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.
Read MoreWhy Marketers Use Real-Time Marketing Tactics, March 2015 [CHART]
Marketers have embraced real-time marketing tactics to reach a multitude of goals, and their efforts aren’t just limited to social media.
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