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Search Engine Marketing

Social & Search User Experience Benchmarks, July 2015 [CHART]

Customer satisfaction with social media sites has risen by 3 points to 74 on a 100-point scale as visitors report growing satisfaction with a variety of user experience elements ranging from privacy to the amount of ads on the sites.

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Mobile Website Visits By Last-Touch Channel, 2013-2015 [CHART]

Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America.

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Last Touch Channel Share Of Mobile Visits, 2013-2015 [TABLE]

Once again, search has grown a small amount, up to 44.5% of total referral traffic in 2015.

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Baby Boomers' Purchase Influences, 2014 vs 2015 [CHART]

Baby Boomers are projected to soon account for 70% of disposable income.

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How Consumers Find Out About New Products, July 2015 [CHART]

Consumers’ top purchase influencers are also their top sources of new product awareness.

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Old School vs New Skool SEO [INFOGRAPHIC]

This infographic by Quick Sprout compares and contrasts old school search engine optimization tactics with modern SEO.

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Google Algorithm Updates, 2003-2015 [INFOGRAPHIC]

This infographic details Google’s major algorithm updates from 2003 to 2015, complete with dates and an explanation of the update.

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Marketing Tactics Small Business Owners Invest In, April 2015 [TABLE]

Seventeen percent of small business owners said they were actively investing in Search Engine Optimization.

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Importance Of Search To Small Business Owners, 2014 & 2015 [CHART]

Search is typically a major driver of traffic to websites, but small-business owners disagree on whether it’s important for new business opportunities.

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Benefits Of B2B Marketing Automation, April 2015 [CHART]

59% of B2B marketers worldwide cited a strong dependence on marketing automation tools.

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