Search Engine Marketing
Google's Image Analysis Technology
In an effort to boost ad revenue from its image search function, Google developed technology that would allow the company to scroll the pixels of images in order to recognize scenes and faces.
Read MoreBe Evil
Don’t expect Google to drop their Do Not Be Evil motto any time soon. The only alternative is…evil.
Read MoreGoogle's Odd Abbreviation Algorithm
Google appears to have added abbreviations to its search ranking criteria.
Read MoreHow Search Engines Work Video
Watch Search Engines: Technology, Society, and Business, a 2005 UC Berkley lecture by Dr. Marti Hearst that explains how search engines work.
Read MoreMicrosoft To Acquire Yahoo!?
Only fools count Microsoft out because this is how they do. If they can’t compete on their own terms, they buy their way in. Just ask Netscape.
Read MoreSearch Behavior During Breaking News – Benazir Bhutto Assassination
How do people use search engines to find information about breaking news? The assassination of Benazir Bhutto provides a case study.
Read MoreChristmas Season Search Engine Use
An examination of Christmas-related search engine queries.
Read MoreIs Search Engine Advertising Trustworthy?
The fact that few people consider search engine advertising trustworthy while many people trust brand websites is a compelling argument for preferring natural search engine marketing over paid search engine advertising.
Read MoreFacebook Business Pages
With Facebook’s new business pages viewable to non-Facebook members and readable by search engines, the feature provides an enormous opportunity for social network marketers and search engine optimizers alike.
Read MoreSearch Engine Branding
Brand your organization or product by taking control of your Meta Description text.
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