Search Engine Marketing
Search Engine Marketing Trends [PODCAST]
Despite search ads’ maturity as a format, spending on them continues to grow at double-digit rates in the US, and will continue to do so for the foreseeable future.
Read MoreTop Small Business Marketing Channels [CHART]
Despite potential financial restrictions, marketing remains a priority for small business decision-makers.
Read MoreIgnore Bing At Your Own Peril [CHART]
The Bing Network accounts for 1 in every 3 explicit core search queries in the US, totaling 5 billion monthly, according to the breakdown, which cites comScore data.
Read MoreChannels That Drive B2B Leads & Revenue [CHART]
Not too surprisingly given its popularity, email tops the list of lead-generating channels for the B2B marketers surveyed, with almost three-quarters (73%) indicating that email drives leads for them.
Read MoreEngineers' Information Sources During Buying Cycle [CHART]
Engineers across industries most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase.
Read MoreMost Popular Apps For 18-34 Year-Olds [CHART]
There’s one app millennials can’t live without, and it’s not Instagram, WhatsApp, or Snapchat.
Read MoreMobile Search Eclipses Desktop Search [INFOGRAPHIC]
The shift towards mobile disrupts the traditional buyer’s journey by highlighting new opportunities to answer questions faster, buy easier, and find physically proximate resources.
Read MoreTop Digital Marketing Skills [CHART]
Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.
Read MoreWhere Online Shoppers Begin Their Product Searches [CHART]
Online shoppers are increasingly limiting themselves to single-channel shopping, with almost two-thirds either searching and buying online.
Read MoreUS News Consumption Sources, 2012-2017 [CHART]
This year for the first time a majority (51%) of Americans surveyed reported using social media as a source of news during the prior week.
Read More