Search Engine Advertising Archives - Page 5 of 40

Generation X Purchase Influences, 2014 & 2016 [CHART]

Chart: Generation X Purchase Influences - 2014-2016

Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.

Most-Hated Types Of Ads [CHART]

American adults are almost twice as likely to dislike (61%) as to like (34%) advertising.

Online Tactics That Drive Customer Acquisition vs Retention [TABLE]

81% and 80% of respondents, respectively, said email marketing drives customer acquisition and retention.

Marketers' Ability To Measure ROI By Online Channel [CHART]

The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.

Google AdWords Benchmark Metrics By Industry [CHART]

The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.

Budget Allocations For Medical Marketing [CHART]

Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.

Marketing Budgets By Channel [CHART]

Business leaders are once again confident in the general direction of their marketing budgets this year, as 56% of respondents expect to increase their budgets.

Most Effective & Toughest Email List Tactics [CHART]

Increasing email list quality ranks as a more important goal of an email list strategy than increasing list size.

US Ad Spending Trends

Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2.

B2B Demand Generation Marketing Tactics [CHART]

Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.