Search Engine Advertising
Top Retail Tactics Expected To Yield Most Overall Holiday Sales, 2012 & 2013 [CHART]
38% of marketers saying that free shipping was the most effective tactic.
Read MoreOnline Merchants' Search Traffic & Revenues, Q3 2012 – Q3 2013 [CHART]
During Q3, paid search accounted for 37.6% of all their search visits, up from 34.3% in Q3 2012.
Read MoreAdvertising Platforms Marketers Think Are Important By ROI, September 2013 [CHART]
Respondents to RBC Capital Markets’ study in September 2013 ranked Facebook second to Google in terms of advertising ROI, ahead of Twitter, LinkedIn, Yahoo! and AOL.
Read MoreOnline Marketing Spending Increases In 2014 [CHART]
Content creation ranks as a top area for increased spending among B2B respondents, with 69% saying they’ll hike these budgets next year.
Read MoreTop Email List Growth Tactics, November 2013 [CHART]
Email marketers have a variety of goals in mind when conducting their campaigns, ranging from selling products and services (62%) to generating leads (52%), driving site traffic (51%) and driving brand awareness (51%).
Read MoreMarketing Tactics Used By American Restaurants, March 2013 [TABLE]
Among US restaurants in March 2013, 80% used social media—17 percentage points higher than email, which was the next most popular choice.
Read MorePrimary Search Retargeting Goals, October 2013 [CHART]
A plurality 34.9% now count increased brand awareness as their primary search retargeting goal.
Read MoreUS Local Mobile Ad Spending By Format, 2012-2017 [TABLE]
BIA/Kelsey estimated advertisers in the US would invest $725 million in local mobile display advertising in 2013, which is nearly twice the amount spent last year.
Read MoreChannels From Which Brands Plan To Shift Ad Budgets To Video, 2012 & 2013 [CHART]
31% of brands that responded were planning to shift their advertising budgets away from broadcast television and into online video.
Read MoreBrands Planned Budget Shifts Into Online Video, 2012 vs 2013 [CHART]
Brands reported an average 65% increase in video ad spending this year over last, with agencies upping their expenditures by 83%.
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