Search Engine Advertising
Preferred Mobile Ad Formats, November 2013 [CHART]
Only 12% of US mobile phone owners cited video as their preferred mobile ad format.
Read MoreSearch Advertising Trends, Q1 2014 [TABLE]
Spending is up (particularly on mobile), as are click-through rates.
Read MoreUS Mobile Local Ad Spending By Format, 2013-2018 [TABLE]
Search and social were among the top among formats, with search claiming the majority of location-targeted mobile ad spending through 2018.
Read MoreUS Paid Search Ad Spending Growth, Q1 2013 – Q1 2014 [CHART]
65% of marketers were using data collected from PLAs to better inform other paid search and cross-channel strategies.
Read MorePrimary Source For Product Listing Ads Budget, Q1 2014 [CHART]
Product Listing Ads were the main driver of the 8% year-over-year increase in US paid search ad spending in Q1 2014.
Read MoreGoogle's Product Listing Ad Performance Compared To Paid Search, Q1 2014 [CHART]
62% of marketing professionals worldwide had taken money from existing paid search budgets and put this toward PLAs instead.
Read MoreIgnored Ad Types By Age & Gender, January 2014 [TABLE]
The majority of male and female millennials said they ignored online banner ads, and around two in five males and half of females didn’t pay attention to social media or search engine ads.
Read MoreOnline Channels In Which US SMBs Plan To Invest, 2013 & 2014 [CHART]
40% of US SMBs planned to increase spending on their company websites this year.
Read MoreMarketing Channels Most Often Used With Email, February 2014 [CHART]
More than six in 10 marketers worldwide said that landing pages were the marketing channel most often integrated with their email programs.
Read MoreOnline Ad Spending In Spain By Format, 2013 [TABLE]
IAB Spain predicted that digital ad spending would rise between a modest 1% and 3% this year as interactive ads continue to prove their value to hard-pressed marketers.
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