Search Engine Advertising
Top Online Marketing Tactics For Customer Retention, July 2014 [CHART]
Email’s influence is most pronounced when it comes to retention, beating out social media marketing and content marketing, among others, by a wide margin.
Read MoreOnline Pharmaceuticals Marketing Effectiveness, July 2014 [CHART]
Visits to branded pharma sites not only fuel greater brand awareness and favorability, but also impact prospect conversions.
Read MoreGlobal Net Mobile Ad Revenue By Company, 2012-2014 [TABLE]
Facebook will increase its share from 5.82% in 2013 to 7.79% in 2014—by far the largest among the US-based companies included in our forecast.
Read MoreGlobal Net Online Ad Revenue By Company, 2012-2014 [TABLE]
Microsoft will grow its net worldwide ad revenues by more than 20% over 2013 to reach $3.56 billion.
Read MoreShare Of eCommerce Revenue By Channel & Device, 2013 [CHART]
Email drove 26.7% of revenues on mobile phones last year, compared to 23.1% on tablets and 20.9% on desktops.
Read MoreNet US Online Ad Revenue Share By Company, 2012-2016 [TABLE]
Google alone already accounts for more than 10% of all advertising spending in the US.
Read MoreConsumer Attitudes Toward Ads, June 2014 [CHART]
Almost 6 in 10 regular viewers of local TV news agree that they rely on local TV news for product and service ideas that are relevant to them in their lives.
Read MoreSearch Advertising's Effect On Brand Awareness, June 2014 [CHART]
Search ads provide a lift in top-of-mind brand awareness, according to results from 61 simulated search experiments conducted last year by Google and Ipsos MediaCT.
Read MoreGlobal Net Mobile Ad Revenues By Company, 2012-2014 [TABLE]
In Q1 2014, Facebook saw a 72% year-over-year rise in total global revenues, driven by mobile, which accounted for 59% of ad revenues during the same period—up from 30% a year prior, the company said.
Read MoreUS Online Ad Revenues By Channel, 2013-2018 [CHART]
Mobile ad spending is growing at such a rate that it will soon overtake display advertising to become the second-largest digital advertising channel in the US.
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