Reputation Management
Current & Future Marketing Impact Of Big Data Analytics, 2013 [CHART]
Almost six in 10 respondents said Big Data largely informed marketing techniques related to search, email or SMS, while about half said they saw a large effect on customer segmentation practices.
Read MoreMillennials That Have Been Rejected For A Job Due To Negative Online Content [CHART]
One in ten young people have been rejected for a job because of their social media profile.
Read MoreTeens’ Negative Online Experiences, 2012 [TABLE]
4% of teens have posted something online that caused problems for them or a family member, or got them in trouble at school.
Read MoreTeens' Social Media Reputation Management Activities By Network Size, 2012 [TABLE]
Teens with large friend networks are more active reputation managers on social media.
Read MoreBeyond Social Media: JCPenny's Hitler Billboard; Xbox Domains & Papa John's Apology [PODCAST]
This week: This week: JCPenny’s Inadvertent Hitler Billboard; Microsoft Is Not The Master Of Its Domain; Papa John’s Apology; Mercedes-Benz’s QR Safety Codes;and Robotic LEGOs.
Read MoreTeens' Social Media Reputation Management Practices, 2012 [TABLE]
17% online teens say they have been contacted online by someone they did not know in a way that made them feel scared or uncomfortable.
Read MoreParental Concern Over Child's Online Presence, 2012 [CHART]
Parents show much greater levels of concern than their children about advertisers accessing information about their child.
Read MoreReputation Management Case Study: Papa John's Knows How To Apologize
A case study in how to apologize and prevent a public relations disaster using Papa John’s example of quick use of social media to respond to a racist voicemail.
Read MoreTeen Reputation Management Activities On Social Media, 2012 [TABLE]
59% of teens have deleted or edited something that they posted in the past.
Read MoreTop Tactics To Improve B2B Email Marketing, March 2013 [CHART]
Almost half of B2B marketing pros saw delivering content to the right segment as the No. 1 tactic that would improve their email marketing program.
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