Reputation Management
The Twitter/Google Deal
The Twitter & Google deal will present opportunities & some challenges for marketers and public relations professionals.
Read MoreWhy CEOs Worldwide Collaborate In Joint Ventures, December 2014 [CHART]
51% of CEOs worldwide planned to enter into new partnerships or alliances in the next 12 months.
Read MoreReputation Ratings Of Select Industries, 2014 vs 2015 [CHART]
Some 77% of American adults believe that the tech industry has a positive reputation, slightly down from last year’s 80%.
Read MoreTeen Attitudes Toward Select Online Activities, October 2014 [CHART]
Some 81% of internet users between the ages of 13 and 22 feel their peers share too much online.
Read MoreTop Ways Social Media Provides Enterprises Value, October 2014 [CHART]
Almost 9 in 10 enterprise organizations agree that their social media presence is important to stay competitive.
Read MoreC-Suite Slip-Ups & A Socially Charming Cabby [PODCAST]
Episode 74: BL and David discuss C-suite slip-ups, Twitter’s app sniffing, a charming St. Paul cabby; a 15-second video channel, and much, much more.
Read MoreImportant Company Behaviors According To Consumers, November 2014 [CHART]
Honesty and authenticity are important attributes, particularly to Millennials.
Read MoreGoogle's Karate Kid Robot & #TechnologyAndStuff [PODCAST]
Episode 72: BL & David discuss the Bill Cosby meme and social media storms that engulfed Dr. Oz and the New England Patriots, the Chevy Guy, & more.
Read MoreTop 10 Challenges Companies Face Using Social Media, October 2014 [CHART]
2/3rds of marketers said assessing the effectiveness of social media activities was a challenge for them.
Read MoreHow Small Business Owners Use Social Media, July 2014 [CHART]
Connecting with consumers was the top way US small-business owners used social networks for business purposes.
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