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Reputation Management

The One Big Thing: Facebook Vanity URLs

The One Big Thing you need to know about this week is Facebook’s new vanity URLs feature.

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YouTube Videos Accompany Stories In Revamped Google News

Google News is now incorporating YouTube videos into their search results and news compilations. What does this mean for communications professionals?

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Social Media & Recruiting – Interview Notes

David Erickson answers the question: “How is social media impacting recruiters’ ability to recruit and candidates’ abilities to find jobs?”

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Finding Context To Online Conversations

David Erickson asks a Google executive what they are doing to help aggregate online conversations to present them in context.

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Google Optimizes Google Profiles

Google optimizes their Google Profile pages and includes them in search results.

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How to Build Your Company's Online Reputation – Interview Notes

Review and rating Web sites are only one aspect of an organization’s online reputation.

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Crisis Communications – How To Manage Negative News

Stephanie Fox, Kris Patrow & David Erickson of Tunheim Partners discussed crisis communications and how to manage negative news on April 2, 2009.

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The Effect Of Blogs & Online Reviews On Restaurants & Hotels – Interview Notes

To what extent do they influence readers’ opinions, and, ultimately, what effect do they have on the bottom line?

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Social Networks: Everyone Knows Everything About Everyone

Topix CEO Chris Tolles discusses the end of privacy at the Conversational Marketing Conference.

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Social Networking For A Job – Interview Notes

David Erickson’s tips for using social networking sites like Facebook and LinkedIn as career tools and to find employment.

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