Reputation Management
Veracity Of Message & Frequency Of Exposure To Company Information, January 2013 [CHART]
How many times does an informed consumer need to hear something about a company to be convinced it’s true? More than twice, for most of them.
Read MoreFinal Holiday Purchase Decision Factors, January 2013 [CHART]
The vast majority of consumers based their final holiday purchase decisions on factors such as price, including promotional offers (85%), free shipping (85%), and merchant reputation (78%).
Read MoreCEOs Social Media Blind Spots [INFOGRAPHIC]
This infographic from Zeno Group’s 2012 Digital Readiness Survey illustrates CEOs’ social media blind spots.
Read MoreTeen Parent Online Privacy Concerns, September 2012 [CHART]
A majority of parents of teens were very concerned about their interactions with strangers online.
Read MoreGlobal PR Investments By Practice Area, Q3 2012 [CHART]
41.7% of global in-house marketing and communications professionals report that their companies’ PR investments were unchanged in Q3 2012.
Read MoreBeyond Social Media: Hospitality Trust & Papa Murphy's Praise [PODCAST]
The system for verifying the accuracy of travel comments on Trip Advisor undermines all of social commerce, will it limit its growth? Social Done Right – Papa Murphy’s community & company rally around their Little Monster photo contest.
Read MoreBeyond Social Media: Twitter Trips, Caribou Coffee, & Are You Happy, Really?
Beyond Social Media Oct 9 – KitchenAid & MLB #fail on Twitter. How could it happen? Who’s doing social right? Do you know if you’re happy? We’ll tell you how to tell. Plus: Shiny new objects.
Read MoreCorporate Blogging & Its Discontents
28% of Fortune 500 companies had public blogs in 2012.
Read MoreTop Reasons South Korean Companies Use Social Networks [CHART]
The most important objective in using social media was to improve customer communications and relationships (67.5%).
Read MoreBusiness Risks Of Social Media [CHART]
When asked to estimate the level of risk that social networks present for businesses, 35% of the respondents – for whom social media risk management is their primary or a significant part of their responsibility – identified reputation or damage to the brand as a critical risk.
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