Radio Advertising
US Radio Revenue Trends, Q1-Q2 2014 [CHART]
Radio revenues fell by 3% year-over-year in Q2 as gains in digital (+9%) and off-air (+13%) were unable to offset a 5% decline in spot revenues.
Read MoreTop B2B Advertisers’ Spending Trends, 2013 [CHART]
Ad spending by the 100 largest B2B advertisers grew by 3.4% year-over-year in 2013 to an estimated $4.9 billion.
Read MoreUse Of Online "Tune-In" Advertising To Drive TV Ratings, 2013 vs 2014 [CHART]
Nine in 10 stations now use digital tune-in advertising—that is, marketing and promotion of television programming to drive ratings.
Read MoreTypes Of Advertising To Which College Students Pay Attention, July 2014 [CHART]
Much like the population-at-large, college students pay a considerable amount of attention to recommendations from friends and family.
Read MoreGlobal Net Mobile Ad Revenue By Company, 2012-2014 [TABLE]
Facebook will increase its share from 5.82% in 2013 to 7.79% in 2014—by far the largest among the US-based companies included in our forecast.
Read MoreGlobal Net Online Ad Revenue By Company, 2012-2014 [TABLE]
Microsoft will grow its net worldwide ad revenues by more than 20% over 2013 to reach $3.56 billion.
Read MoreTotal US Ad Spending Share By Media, 2012-2018 [TABLE]
US adults will spend an average of 2 hours 51 minutes per day with mobile devices this year.
Read MoreConsumer Attitudes Toward Ads, June 2014 [CHART]
Almost 6 in 10 regular viewers of local TV news agree that they rely on local TV news for product and service ideas that are relevant to them in their lives.
Read MoreChange In Ad Spending By Medium, Q1 2014 [CHART]
Total ad expenditures in Q1 grew by 5.7% year-over-year to $34.9 billion, boosted by the Winter Olympics, which added an incremental $600 million in spending.
Read MoreGerman Ad Spending By Media, 2010-2013 [TABLE]
German ad spending is expected to rise 2% in 2014.
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