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Radio Advertising

US National vs State/Local Political Ad Spending By Media, 2015-2016 [TABLE]

Broadcast TV will boast the lion’s share of ad dollars, at nearly 52%, and the majority of those dollars will be spent on national campaigns.

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Baby Boomers' Purchase Influences, 2014 vs 2015 [CHART]

Baby Boomers are projected to soon account for 70% of disposable income.

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How Consumers Find Out About New Products, July 2015 [CHART]

Consumers’ top purchase influencers are also their top sources of new product awareness.

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Most Influential Ad Types Among Hispanic Shoppers, July 2014 [CHART]

Hispanic digital shoppers were asked to identify kinds of advertising that influence their purchasing, social ads scored strongly, cited by 42%.

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Top 10 Marketing Channels That Prompt Phone Calls, May 2015 [CHART]

Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses.

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Top Influences Over US Consumers' Purchase Decisions, April 2015 [CHART]

When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.

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Change In Ad Spending By Medium, 2013 vs 2014 [CHART]

After growing by 0.9% in 2013, US advertising expenditures maintained a similar rate of growth of 0.7% in 2014 to reach $141.2 billion.

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SMBs' Most Effective Marketing Methods, 2014 vs 2015 [TABLE]

US small and medium-sized businesses were seeing more success with their website than any other channel.

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Top Promotional Strategies For Increasing Sales, March 2015 [CHART]

46% of Inc. 500 executives cited online advertising as the promotional strategy they feel has the most potential to help increase sales.

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How College Students Prefer To Get Information About Products & Services, October 2014 [CHART]

Internet ads got more mentions than TV ads as a preferred way college students like to learn about products or services, albeit not by a vast margin.

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