Radio Advertising
SMB Marketing Budgets & Confidence In Competence, February 2013 [CHART]
Email marketing captures an average 15% of SMB marketing budgets.
Read MoreMarketing Strategies That Are Falling Out Of Favor In 2013 [CHART]
About three in 10 marketers expect their organizations to decrease attention paid to newspapers and consumer magazines in 2013.
Read MoreAmerican Radio Revenues, Q4 2012 [TABLE]
Radio revenues edged up 1% in 2012, finishing the year at $16.5 billion, and marking the 3rd consecutive year of growth.
Read MoreB2B Marketing Channels By Lead Quality, November 2012 [TABLE]
Two in five said their own email campaigns produced predominantly high-quality leads; 36% said the same of leads that came in through SEO.
Read MoreB2B Marketing Channels By Lead Volume, November 2012 [TABLE]
When it comes to marketing tactics best suited to turning up high volumes of leads, marketers most frequently cited the work of third-party lead generators at 34%.
Read MoreTop Global B2B Marketing Channels, November 2012 [CHART]
Nearly all B2B marketers surveyed reported maintaining email lists and doing search engine optimization.
Read MoreUS Radio Ad Spending By Segment, 2010-2016 [CHART]
eMarketer estimates that internet radio ad spending in the US will reach $970 million in 2013 and grow to $1.31 billion by 2016.
Read MoreAd Agencies' Changing Media Mix, February 2013 [TABLE]
54% of advertising agencies say their clients are more interested in advertising on TV than any other medium, compared with 30% who feel the same way about digital.
Read MoreChanges In SMBs' Ad Spending Tactics For 2013 [TABLE]
Of those SMBs who have used mobile advertising, a solid 83% said they were at least somewhat likely to use it again in 2013.
Read MoreSMB Local Advertising Spending By Medium, 2012 vs 2013 [CHART]
SMBs will devote 26.6% of their local ad budgets to newspapers (18.6%) and other print media (8%) this year.
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