Radio Advertising
US Media Ad Spending Share By Media, 2012-2018 [CHART]
TV will remain the dominant advertising channel, making up 38.1% of total media spending in 2014.
Read MoreTop-Rated Radio Dayparts, February 2014 [CHART]
Some 92% of Americans aged 12 and older listen to the radio for 5 minutes or more during an average week between the hours of 6AM and midnight.
Read MoreAds People Most Ignore, February 2014 [CHART]
Online ads are ignored by the largest share of respondents (82%), with traditional media ads such as TV ads (37%), radio ads (36%), and newspaper ads (35%) a fair way behind.
Read MoreGlobal Ad Spending Growth By Medium, Q1-Q3 2013 [CHART]
Global ad spending across major media grew by 3.2% year-over-year during the third quarter of 2013.
Read MoreGlobal Ad Spending Growth By Medium In 2014 [CHART]
Global ad spending will increase by 5.2% this year, a significant uptick from the predicted growth of 3.2% for 2013, but a slight cut from a prior forecast of 5.4% growth.
Read MoreSMBs' Perceived ROI Of Traditional Media Advertising, January 2014 [CHART]
Newspapers (32.2%) and direct mail (31.7%) are the traditional media most commonly used by SMBs for advertising and promotion,
Read More2014 Marketing Budget Plans By Channel [CHART]
9 in 10 business leaders plan to either increase (46%) or maintain (47%) their marketing budgets in 2014.
Read MoreChange In Ad Spend By Medium, Q3 2013 [CHART]
Total ad expenditures in Q3 were down 1.9% year-over-year, an unsurprising result given last year’s outlays on the Summer Olympics and political campaigns.
Read MoreGlobal Ad Spending Share By Medium, 2013 vs 2016 [CHART]
ZenithOptimedia predicts mobile advertising will generate more new ad spending ($31.8 billion) than TV ($29.8 billion) from this year through 2016.
Read MoreRadio Revenues, Q3 2012 vs Q3 2013 [TABLE]
Radio ad revenues grew marginally in Q3, up 1% year-over-year to reach $4.6 billion.
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